Where we started
Hi! We’re Arshad and Nisha, a couple from New York City who believe great food starts with simple, high-quality ingredients—and is even better when shared. Our story began in Chicago, where one of our favorite hobbies was exploring local, clean-ingredient brands from the specialty grocery store across the street.
When we moved into our New York City apartment, instead of searching for a new go-to spot to discover more local brands, we saw it as a chance to create something of our own.
In our tiny apartment, we started experimenting, determined to make a granola that was simple, wholesome, and truly satisfying. Like so many, we were on the hunt for a granola that wasn’t overloaded with refined sugars, preservatives, or mystery ingredients—just something flavorful, made with real, nourishing foods.
Where we are
With a few baking sheets, a whole lot of coconut oil, fresh-roasted nuts, maple syrup, and just the right blend of spices, our kitchen quickly became a granola-testing lab. What started as a weekend experiment turned into a pantry staple, then something we began sharing with friends and family.
Before we knew it, people were asking for more, and we realized we might be onto something special.
We started sharing our granola with our community by partnering with local bakeries, coffee shops, and farmers markets, and the response was incredible. We knew we couldn’t keep it just local—it was time to bring our granola to more people who craved something simple, delicious, and made with care.
Where we're going
Now, we’re excited to share our homemade granola with even more people—whether it’s a crunchy topping for your morning yogurt, a handful straight from the bag, or a little extra fuel for your adventures. Our goal is to keep things simple: high-quality ingredients, bold flavors, and recipes made with care.
We’re so glad you’re here, and we can’t wait for you to try it!
With Gratitude,
Arshad and Nisha